It’s as simple as that really.

Whether it’s an individual or an organisation, if they have a responsibility, they need to be sensible. That’s why responsibility, the notion of it, is an adult thing. Many adults find themselves saddled with jobs, mortgages, children, pets… You hear people harking back to the halcyon years of our youth; waxing lyrical about the days of freedom; days where their minds, clear of clutter, could imagine and dream and create.

Why do they seem so alluring, these days of growing pains, curfews and restriction?

Obvious right? Because childhood is a time of careLESSness; a time without responsibility.

Children aren’t too great at responsibility. They lack the breadth of experience which provide us with the gift of foresight and hindsight. They forget things because they drift more easily through the mists of their creative minds. They have different priorities and values.

So it’s an adult thing then. And as adults, we find ourselves responsible for rather a lot of things, and (more terrifyingly) for rather a lot of people too. *Note, some find this more frightening than others

And really, responsibility, is just about being sensible. Taking a common sense approach. Using logic and sensitivity.

Why is it then, that in the twenty first century, in what is generally understood to be a ‘civilised society’, do we have media who behave in the most IRRESPONSIBLE fashion?

Can anyone explain it to me?

If it was ONE person, then maybe I’d get it. I mean, everyone is irresponsible sometimes. But a whole group? A whole team of, God knows how many, people? Photographers, an editor in chief, the creative director, features editors…

A whole menagerie of magazine employees, and NOBODY figured that featuring the Yves Saint Laurent advert which clearly depicts a horribly underweight model, would be grossly irresponsible?ysl model

Honestly.

I’ll write more on this, but my initial reaction is this.

They’re just

so

very

silly.